Cookie Policy

This Cookie Policy explains how Mindfeeder LLC (“Mindfeeder,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website (mindfeederllc.com). It also describes your choices regarding these technologies. This policy is intended to be read together with our Privacy Policy, which provides further details on our data practices.

By continuing to use our Site, you agree to the use of cookies and similar technologies as described in this policy. If you have any questions, please contact us at support@mindfeederllc.com.

1. What Are Cookies and Why We Use Them

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. Cookies contain information that is transferred to your device’s hard drive. They serve a variety of functions, like enabling certain site features, remembering user preferences, and helping analyze site usage.

We use cookies, as well as related technologies called web beacons, pixels, or tags, to:

• Ensure our website functions properly and securely.
• Understand and measure how visitors use our Site.
• Improve performance and customize your experience.
• Support our marketing and advertising efforts.

Some cookies are placed by third parties on our behalf (e.g., analytics or advertising partners). These are known as third-party cookies, and they enable features or functionality provided by those third parties when you visit our Site.

2. Types of Cookies We Use

We categorize the cookies used on our Site into the following types:

• Strictly Necessary Cookies: These cookies are essential for the website to operate. They allow core functionality such as security, network management, and accessibility. Without these cookies, services you have asked for (such as navigating pages or submitting forms) cannot be provided properly. For example, if our Site uses a cookie to maintain your session when you fill out a multi-page form, that is a necessary cookie. These cookies do not gather information about you for marketing or remembering where you’ve been on the internet.
• Analytics and Performance Cookies: These cookies collect information about how visitors interact with our Site, such as which pages are visited, the time spent on pages, and any error messages encountered. We use this information to improve our website’s performance and user experience. Specifically, we use Google Analytics 4 (GA4), which sets cookies like _ga, _gid, and others to collect statistical information. These cookies provide us with aggregated data — for instance, total number of visitors, referral sources, and user behavior patterns. The data collected is not used to identify individual users, and IP addresses are anonymized by Google in certain regions. We also may use Zoho analytics or similar plugins that set performance cookies to track conversions (e.g., when a visitor fills out our contact form) or to analyze how users navigate our site. Analytics cookies help answer questions like: which content is most popular, how do users find us, and where can the user experience be improved.
• Functional Cookies: Functional cookies allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personalized features. On our site, functional cookies might be set by certain WordPress plugins or third-party integrations. For example, if we implement a chat widget (via Zoho SalesIQ or another tool), a cookie might remember that you’ve chatted with us before or save the chat transcript for continuity. If we have a cookie consent banner, a cookie will remember your preference (so you’re not asked every time). These cookies are not strictly necessary, but they enhance your experience. The information these cookies collect is typically anonymized and not used for tracking your browsing on other sites.
• Advertising and Targeting Cookies: We use a few cookies to assist with marketing our services. Advertising cookies are employed by platforms like Facebook and LinkedIn via their pixels/tags installed on our site. These cookies (for instance, Facebook’s _fbp cookie) collect information about your visit (such as the pages you viewed or actions you took on our site) and link it to an identifier associated with your browser/device. This enables us to:
  • Measure Ad Performance: Know if and when you took an action on our site after clicking one of our ads on those platforms (conversion tracking).
  • Retarget Visitors: Show you tailored ads on Facebook/Instagram or LinkedIn based on your interaction with our Site. For example, if you visited our “Market Research & Analysis” page, we might later show you an ad about that service.

  These cookies do not reveal your name or contact information to us; they operate within the platforms according to their privacy terms. We do not get personally identifying info from ad cookies, only aggregate insights (e.g., “X number of people who clicked our Facebook ad visited the contact page”). Advertising cookies may track your browsing across other sites that use the same third-party service (for instance, Facebook’s cookies track you across any site with a Facebook pixel). We adhere to the usage policies of these platforms and do not collect any additional data beyond what those platforms provide.

It’s worth noting that some cookies can fall into multiple categories. For example, the LinkedIn Insight Tag may use both a first-party cookie (for LinkedIn domain) and a third-party cookie to track conversions; these might be considered both functional (for enabling the analytics) and marketing (because they relate to advertising campaigns).

Cookie Lifespan: Cookies can be either session cookies or persistent cookies. Session cookies are temporary and only last until you close your browser. Persistent cookies remain on your device for a set period or until you delete them. We use a mix of both. For instance, a session cookie might track a single visit (e.g., to see that you’re the same user going page to page), whereas a persistent cookie (like _ga) can remain for 1-2 years to recognize you as a returning visitor. The Facebook _fbp cookie usually lasts for a few months. We provide more details on specific cookie durations in our internal records and can provide them upon request.

3. Other Tracking Technologies

In addition to cookies, we use web beacons or pixels. These are tiny graphics or code snippets embedded on our Site or in emails. They typically work in conjunction with cookies:

• An example is an email beacon: if we send out a newsletter (to which you subscribed) and include a tracking pixel, it can tell us if you opened the email or clicked a link (helping us gauge engagement).
• On our webpages, the Facebook and LinkedIn pixels are essentially web beacons that trigger the setting of their respective cookies and inform those platforms of your visit. They are invisible on the page but communicate with the platform’s servers in the background.

Log Files: Our web server and/or analytics tools also collect log file information (such as IP address, browser type, and timestamps). This is not a “cookie” per se, but it’s another mechanism of tracking site usage and ensuring security. We use log data primarily for troubleshooting and security monitoring.

4. Your Choices: Managing and Disabling Cookies

Cookie Consent Banner: If required (for example, for EU visitors), we display a cookie consent notice when you first visit our Site, giving you the option to accept or adjust your cookie settings. If you click “Accept” on that banner (or a similar action), you are agreeing to all cookies. If you choose to disable certain categories (when such an option is available), we will honor that by not loading those scripts/cookies.

Browser Settings: Most web browsers allow you to control cookies through their settings preferences. You can typically:

• Delete existing cookies: You can clear cookies that are already on your browser.
• Block cookies: Set your browser to prevent cookies from being placed. (Be mindful this could break some site functionalities.)
• Allow or block cookies on a per-site basis: Some browsers let you set up rules to manage cookies for specific websites.
• Incognito/Private mode: You can use the site in a private browsing mode which doesn’t store cookies persistently (though cookies might be used during the session).

Each browser is a bit different. Here are some helpful references: for Chrome, see Google’s support on managing cookies; for Safari, see Apple’s guide; for Firefox, see Mozilla’s instructions; for Edge/Internet Explorer, see Microsoft’s resources.

Google Analytics Opt-Out: Google provides an Analytics Opt-out Browser Add-on that you can install, which prevents Google Analytics from collecting information on your visits to websites that use GA (including ours). You can get this add-on from Google’s site if you wish.

Advertising Choices:

• Facebook: You can manage your ad settings in your Facebook profile (under Settings > Ads). There, you can opt out of seeing ads based on data collected from partners (which would include pixel data). You can also use the Digital Advertising Alliance’s opt-out page (optout.aboutads.info) to opt out of Facebook and other participating companies’ targeted ads.
• LinkedIn: LinkedIn members can control the use of data for advertising purposes in their account settings (Privacy > Advertising preferences). Non-members can opt out of LinkedIn cookies from the browser via LinkedIn’s cookie policy page or using industry opt-out sites.
• Do Not Track: As mentioned in our Privacy Policy, we currently do not respond to “Do Not Track” signals. The recommended approach to limit tracking on our Site is to use the opt-outs and browser controls described above.

Please note: If you disable cookies, certain parts of our Site may not function properly. For example, if a functional cookie that remembers your chat session or keeps you logged in (for an admin) is blocked, you might not be able to use that feature. We will still endeavor to serve you the content, but the experience might be degraded.

5. Cookies Used on Our Site (Reference List)

For transparency, here is a list of key cookies and similar technologies we use, and their purpose (note: this is a representative list and not exhaustive):

• Mindfeeder_cookie_consent – Remembers your cookie consent preferences (if our site uses a consent banner). Type: Functional; Duration: e.g., 1 year.
• _ga, ga (Google Analytics) – Distinguishes unique users by assigning a random identifier. Type: Analytics; Duration: 2 years. (Used to calculate visitor, session, and campaign data).
• _gid (Google Analytics) – Used to distinguish users on a day-to-day basis. Type: Analytics; Duration: 24 hours.
• _gat (Google Analytics) – Used to throttle request rate (limit data collection on high-traffic sites). Type: Analytics; Duration: 1 minute.
• gac(Google Analytics Ads)** – Contains campaign-related info for Google Ads. Type: Advertising/Analytics; Duration: 90 days.
• li_gc (LinkedIn Insight Tag) – Indicates the user’s consent state for cookies on LinkedIn. Type: Advertising; Duration: 2 years.
• li_sugr (LinkedIn) – Browser Identifier for LinkedIn Ads analytics. Type: Advertising; Duration: 90 days.
• AnalyticsSyncHistory (LinkedIn) – Used to store information about the time a sync took place with LinkedIn. Type: Advertising; Duration: 30 days.
• _fbp (Facebook Pixel) – Identifies browsers for providing advertising and site analytics services via Facebook Pixel. Type: Advertising; Duration: 3 months.
• _fbc (Facebook Pixel) – Captures the click ID (fbclid) when a user lands on the site from an ad, for conversion tracking. Type: Advertising; Duration: 3 months.
• ZohoSalesIQ cookies (e.g., _zldp, _zldt) – These cookies provided by Zoho SalesIQ track visitors across pages and sessions, and store preferences like chat widget state. Type: Functional/Analytics; Duration: _zldp (2 years, unique visitor ID), _zldt (30 minutes or session, tracks visit session).
• ZCAMPAIGNIDS (Zoho Campaigns) – If we send marketing emails via Zoho and you click through, this cookie tracks campaign engagement. Type: Analytics; Duration: varies.
• csrftoken, PHPSESSID, etc. – These are examples of essential cookies that might be set by our site framework or plugins to manage form submissions and security (e.g., CSRF token for form security, session ID for the server). Type: Strictly Necessary; Duration: Session for PHPSESSID, longer for csrftoken.

(The above list is subject to change as our Site and integrations evolve. We will update this policy if we add significant new cookies or tracking tools.)

6. Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The “Last Updated” date at the top will indicate when the latest changes were made. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

If we make material changes (for example, adding new categories of cookies that involve personal data processing beyond what you’ve consented to), we may provide a more prominent notice or seek re-consent as required by law.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Mindfeeder LLC – Privacy Team

338 Vine St, Unit A

Chillicothe, MO 64601, USA

Email: support@mindfeederllc.com

Phone: 816-459-0933

You can also refer to our Privacy Policy for more information on how we handle personal data and your rights.

By using our Site without disabling cookies via your browser or other tools, you consent to our use of cookies and other technologies as described in this policy. We appreciate your understanding and hope this policy helps you feel comfortable about our cookie practices.